- GraphicDesignersSA
- May 8
- 4 min read
Musonda Kabwe redefines urban expression—merging bold visual narratives, digital design, and street-inspired illustration into a style that’s unmistakably his own.
We got into contact with Musonda Kabwe to ask him a few questions. Based on his journey through his style and industry experience. What he has gained throughout his time in the design industry.
Can you tell us a bit about yourself?
I'm not-just-an-illustrator based in South Africa currently focused on play, spirituality, and equality. My work goes beyond traditional illustration to include research-based art, storytelling, and writing. I enjoy exploring big ideas like the four noble truths, geopolitics, and psychology and turning them into engaging visuals.
At what age did you realize design was your passion?
I've been on this journey for over eight years, and my perspective on my career has evolved over time. Initially, it was about mastering the craft, but over the years, I've been influenced by thinkers like Chris Do, James Victore, Geshe Michael Roach, Thupthen Phuntshok who pushed me to look beyond freelancing and consider my impact on the world.
"Focus in developing a unique process and your authentic style will come naturally.” - Musonda Kabwe
What does the future hold for Musonda?
I'm currently aiming to be seen as a thought leader, not just an illustrator. I want to create work that challenges perspectives. This includes my upcoming illustrated book on Johannesburg, my research project erasing the pencil, where a very talented designer Nicole De-LaCruz. Actively dismantles the legacy of hair-based discrimination within ourselves over a period of 12 weeks. I'm also looking for ways to teach and share knowledge. I'm writing a lot I've adapted some lectures given by my mentor into articles on my linkedIn and Substack.
What qualities and skills should a great graphic designer have?
Beyond technical skills, adaptability, curiosity, and a strong point of view are key qualities. A great artist communicates ideas well, embraces imperfection, and is open to learning. Business skills matter too; knowing pricing, negotiations, and the value of your work is as important as being creative. As you read this whats one thing you're really good at?
"Go to that creative function and make a friend” - Musonda Kabwe
How would you define your work?
My work combines visual storytelling, philosophy, and cultural commentary. It is both introspective and outward-facing. I want to make people think, question, and engage with the world in new ways. Whether I'm illustrating a city map or exploring attachment psychology, my goal is to create meaningful work.
What mediums do you specialize in and what tools do you use?
I mainly focus on digital illustration but I'm classically trained in all the fundamentals so I regularly switch between the two. I use Adobe Illustrator and Photoshop for my work as well as pencil and paper. I'm also exploring coding and AI tools. One of my projects is a Munsell color picker for Adobe Illustrator. For research-based projects, I include writing, mapping, and experimental visual techniques to express my ideas.
What do you do to improve your design skills?
I study many subjects. I explore design, philosophy, geopolitics, architecture, and fashion. I constantly experiment and push my limits. Teaching others helps me improve my skills and test my understanding. It is especially useful as I write my articles.
How do you handle criticism?
Criticism is hard to take because I cherish my work but I try to see criticism as an opportunity for learn something. James Victore's philosophy of embracing imperfection has helped me detach from the need for external validation. If feedback aligns with my vision, I take it seriously. If it doesn't, I assume the person giving the feedback is using me as a sounding board for the changes that they'd like to implement in their own lives.
What do you think the next big design trend will be?
I believe we are moving towards a mix of AI design tools and handmade styles. Technology can enhances human creativity instead of replacing it. There's no point in demonising it and theres no point in overly glorifying it. Think of the hoarse and the car both are ways of getting somewhere.
Tell us about a project that was your greatest achievement?
One of my proudest achievements was being selected for the Shutterstock Create Fund, where I created 100 illustrations over six months. It was a defining moment because it allowed me to push my artistic boundaries while reaching a global audience.
How do you stay inspired and keep coming up with creative ideas? Where do you draw your inspiration from?
My inspiration comes from philosophy, history, spirituality, and urban life. I'm fascinated by how ideas change over time. This can be seen in ancient texts like the Shantideva's Bodhisatvas way of life, The Diamond cutter , or Joseph Alber's Interaction of colour. Walking through Johannesburg and noticing what people are wear sparks new thoughts. Hopping between Johannesburg and Cape Town. I also like visiting Art Museums or getting a fresh cut and going window shopping.
Walk us through your design process?
It starts with research. I dive into the subject through books, conversations, and observation. Next, I sketch ideas to explore how to visually communicate the concept. Once I have a direction, I refine it digitally, experimenting with composition and color. If the project involves storytelling, I ensure every detail supports the narrative. Then I share
the work.
How do you deal with creative blocks?
I shift my focus. Sometimes this means reading philosophy. Other times, I sketch without a goal. I might dive into coding or writing, too. I believe in stepping away from my work, There's this really cool book by russian illustrator named Roman Muradov called 'On Doing Nothing', it's about how doing nothing is part of the creative process. Taking a walk or exploring the city helps me think. Even having a conversation can lead to breakthroughs.
What’s the best piece of advice you have heard and can pass on to others?
"Your work is a gift." This idea changes everything. Instead of making art for personal validation, you create to serve others. It removes fear. It helps you price your work confidently. It lets you create with purpose and detachment.
To learn more about Musonda Kabwe give him a follow!