Understanding the ever-changing design industry with the help of Graphic Designer/Illustrator Arunas Kacinskas.
We reached out to Arunas Kacinskas to ask him a few questions. Based on his journey through his style and industry accomplishments. What he has gained throughout his time in the design industry.
Can you tell us a bit about yourself?
I'm Arunas Kacinskas, an illustrator from Vilnius. I've been in the creative world since 2012, drawing portraits and sports stuff. I got into digital art around 2020, mainly using my trusty iPad and Procreate. So, yeah, I’m pretty devoted to illustrating as this is my main occupation and what I do.
At what age did you realize design was your passion?
Back in the day, I loved doodling heroes like Street Fighter fighters and Ninja Turtles. It wasn't until university that I thought, "Hey, maybe this could be more than just a hobby." So I’m always been drawing or into creative things, but only back in London working with the agency, did I realize that I have something extra and I can turn this into a successful career.
"Focus on your art and know when to let go— it's a work in progress" - Arunas Kacinskas
What does the future hold for Arunas Kacinskas?
Keep refining my style, stay in the creative game, and who knows, maybe start my own agency. But for now, it's all about staying focused and keeping the creative juices flowing. It’s a cycle of work during the year and maybe at some point managing and helping others.
What qualities and skills should a great graphic designer have?
Creativity, vision, and a good work ethic are key. Loving what you do is pretty important too—finding that deeper reason behind your art. If you won’t believe what you are doing, maybe it’s not for you. Harsh, but you will need extra oomph, once it gets hard.
"I want people to feel something and appreciate the craft" - Arunas Kacinskas
How would you define your work?
My stuff is all about energy and colors. Whether I'm capturing a personality or the action in sports, I want people to feel something and appreciate the craft. Energetics, passionate, and vibrant - I would choose these words to describe my illustrations.
What mediums do you specialize in and what tools do you use?
Start with pencils, and move to digitally with my iPad and Procreate. They let me get creative and try out different styles.
It’s really handy and comfortable to carry with you anywhere, and you get less messy.
What do you do to improve your design skills?
Always learning, checking out what other artists are up to, and doing personal projects alongside professional ones.
So it’s a mix of everything, but mainly try to get extra further with every work possible.
How do you handle criticism?
Honestly, not always great, but getting better. Focus on your own art and know when to let go—it's a work in progress.
It’s important to understand that at the end of the day, you are the harshest of them all.
What do you think the next big design trend will be?
Bright colors are sticking around, but with AI, we might see a shift to minimalistic or more expressive styles.
Tell us about a project that was your greatest achievement?
Creating illustrations for NWSL was a blast. Hoping for more cool opportunities with big names like NBA, FIFA, or Nike in the future.
How do you stay inspired and keep coming up with creative ideas? Where do you draw your inspiration from?
Music, walks, and chats help me take breaks. But mostly, I get inspired by checking out what other talented folks are doing.
Walk us through your design process?
Start with an idea, sketch it out on paper, and gather lots of references. Add those to the iPad, dress up digitally, and run wild with colors.
How do you deal with creative blocks?
Take a breather, do something else creative, or change up the scenery—it usually does the trick.
What’s the best piece of advice you have heard and can pass on to others?
Enjoy the journey of learning. Every project, win, or setback helps you grow. Stay curious, keep at it, and have fun evolving as an artist. And remember, you're special in your own way!
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